A women’s clothing jewelry, and accessory boutique carrying a number of brands including Alternative Apparel, Bel Kazan and more. Shop in the hut at Peddlers Pavilion or on their website at shoplmn.com.

Open Thursday-Monday 10AM-6PM

Located in Seaside, Mercantile carries goods for men and women that are time-worn, weathered, a bit western and where possible – eco-friendly and American made. 

Ophelia is a high-end swimwear boutique offering the latest styles in swimsuits, cover ups and other beach accessories. We have two locations off of Scenic Hwy 30A in Florida: Grayton Beach and Seacrest. Swimwear lines that we carry are Letarte, Lenny, Shan, Karla Colletto, Robin Piccone, Vix, OndadeMar, Lisa Curran, Shoshanna, Diane Von Furstenberg, Melissa Odabash, Tori Praver, Red Carter, and many more!! We also offer hats and other accessories by Lola and Eugeinia Kim. At Ophelia, we pride ourselves on having a suit to fit each body type.

Ophelia is Scenic 30-A’s very own designer swimwear boutique. With two locations in Seacrest Beach and Seaside, you can be sure to find a perfect designer swimsuit ensemble to fit your style for the Scenic 30-A beach days!

Hours: 10 a.m.-8 p.m. Monday-Sunday (Winter hours are 10 a.m.-5 p.m. from August-February.)

Whether you are looking for a casual beach outfit or a dress to go out to dinner, Soho Beach in the shops of Gulf Place has got it! With the latest fashions by Juicy Couture, Micheal Stars and Trina Turk, you are bound to find everything you need to look good at the beach!

A new fun place right along Scenic 30-A in Seacrest Beach to find all your favorite sport sunglasses & the freshest chic eyewear on the planet.

Willow is a boutique in Rosemary Beach with upscale clothing and one-of-a-kind jewelry. Willow + Woods is located in Rosemary Beach & Seaside FL and offers great fashion for men and women. Vince, Billy Reid, Tory Burch, Tucker, Joie, Current/Elliott.