Barefoot Princess is an exclusive Lilly Pulitzer® retailer in WaterColor, Florida on Scenic Highway 30-A. Barefoot Princess carries an extensive line of signature Lilly® resort apparel. The store’s wide collection includes merchandise for ladies, children and home; as well as ladies shoes, jewelry and accessories.

Ophelia is Scenic 30-A’s very own designer swimwear boutique. With two locations in Seacrest Beach and Seaside, you can be sure to find a perfect designer swimsuit ensemble to fit your style for the Scenic 30-A beach days!

Hours: 10 a.m.-8 p.m. Monday-Sunday (Winter hours are 10 a.m.-5 p.m. from August-February.)

The next best thing to owning a house in Rosemary Beach is to own an official Rosemary Beach t-shirt or hat! The Rosemary Beach Trading Company offers a great selection of Rosemary Beach logo wear for all members of the family, as well as many unique gift items.